I can understand the desire to 'strive for perfection' in a hobby - we naturally all want to do our best when creating something. And it is unquestionably important to pay respect to the technical aspects of movie-making. But it is the creativity behind the movie that people tend to remember rather than its technical aspects. Interestingly, I recently saw a 'joke' film that I had seen previously made by someone else some time back. Same joke - but chalk and cheese in their execution and creation. One was tackled with flair, the other plodded through the story with limited camera angles and went on after the punch line (with a series of unnecessary mock reaction facial expressions).
I think the ratio "... 1.5 for technical quality, 3.5 for the appropriate use of technique and up to 6 for message/story" - (the way the story is told - the creativity?) - mentioned by Geoff is probably a reasonable one to consider when judging movies. I believe general audiences tend not to see the flaws in the technical aspects - only those in the story line. Too slow, too tedious, too ponderous and too plodding and they'll happily nod off.
(Guess that's why I like making short films - don't give 'em time to snore!
